• RSS feed
  • Blog
  • About
  • Projects

Taking a critical look at market and technology development around the enterprise space.


ellementK: (ĕll'ǝ-mǝnt-kā) noun - A fundamental, essential, or irreducible constituent of a composite entity. Middle English, from Old French, from Latin elementum. In this case, also related to the modern French mentir, to lie. (adapted from Dictionary.com)


About Eleanor Kruszewski: I'm known variously as Eleanor or Elle. My last name is like that coach from Duke - kru-shef-ski.

Based in Menlo Park, CA, I work for Yahoo! in their Developer Network. The easiest description of what I do is the MBA shin kicker, handling community, marketing, commercial programs and sundry backend stuff.

Disclaimer: I've done big corps, midcorps, and startups, so I overstate and oversimplify as much as anyone else. These opinions are my own, not my employer's.

Archive for November, 2004

Cutting edge tech is consumer tech?

by eleanor on 29 Nov 2004 @ 9:33 pm in Emergent | Life-Culture-Play   ++

I’m starting to pay attention to consumer tech because I have to: consumer tech adoption is a subtext to many of the themes I’m tracking.

Blogging is an inherently populist, human activity - its very ethos is to make editing pages easy enough for junior high girls and soccer moms. The uber-kewl iPod has, in a sweep, legitiimized the portable digital audio market (probably as much by providing a legitimate place to purchase music for mainstream users via iTunes) and become a fashion and lifestyle accessory. Then we have podcasting, the nascent phenomenon (of which I remain highly skeptical - I struggle with the aural format and hate talk radio). Then we have projects like Creative Commons, with their groundbreaking work with Wired to distribute a free ‘rip mix burn’ cd with major artists under the CC license, and also projects like OurMedia which are trying to create a ecosystem around CC-licensed media. Then there’s the crazy ringtone market.

I’ve been tracking some of these themes for a while now, but have only gradually become aware of some of the implications of this. I first noticed when I discussed with people their iTunes habits - people I’ve spoken with have been regularly spending $20-30 a month at iTunes. Then I started checking out the wireless service I will want when I get the Treo650 - TMobile’s all-purpose data+voice service package starts at $80/month, to which you can add SMS, video, Hotspots, etc. That’s a tremendous annuity - and just plain astounding. I’ve resigned myself to the fees because of the productivity gains I will enjoy, but am struck that this is presented very casually as the price of entry. Note that NECSAM doesn’t fund cell phone service that extends beyond traditional voice - so this is my assessment as a user paying out of pocket; I imagine many of those who use these services have their fees covered by their businesses so they might have a different perspective (but that’s a bigger issue - see this post for a sense of the general chaos all us mobile workers are bringing to enterprises) .

Then you look at gaming - the launch of Halo 2 topped $125 million in its first weekend - players pay a further $6/month for the service. The gaming industry just held a conference, State of PlayII hosted by the New York Law School - if you can believe it. Prominently featured is the game Second Life, where characters roam through a user-built 3-D environment (I actually signed up for this to see if I can understand what the buzz is about). Check out the blog set up to chronicle the happenings of the online world for a real sense of how deep the consumer connection with virtual worlds is.

What all this bespeaks to us is, in economic terms, a revealed willingness to pay. We can see consumers spending a huge amount of recurring money on new toys and services. Consumers are willing to buy cameras and cameraphones and mp3 players. They’re willing to subscribe to broadband and wireless services to use them. They purchase add-on services and applications to make them more usuable and fun. What an astonishing change - and so much of it is driven by the pursuit of access to information and entertainment.

And there’s data to back this up - all these disparate trends are being mirrored in the purchasing of content online. Consumers are consuming more as they get a taste for the way they can use it. ClickZ, a site for web marketing, discusses how paid content increased by 14% in 1H2004 - hitting $853M in the US.

Contrast this to the state of the industry documented in 1999 by Austrailian Roger Clarke and the change is startling.

Startups and enterprises are noticing and improving their offerings. Last week, at the IBDN Under the Radar event showcasing a handpicked cadre of startups, I was struck that at the number of innovative consumer companies. Roku is selling network music players for the home; Akimbo is offering a video on demand service of old series and niche programming; Mirra sells backup devices. These are all toys that will be found at major US consumer electronics stores like BestBuy.

It appears that a broad trend is emerging - that a fundamental shift has occured between US consumers and their media. As we heard from SBC’s CEO - people of all walks of life are making media their own - repurposing it, sharing it, and documenting their thoughts on it - via blogs or epinions or amazon comments. Broadband adoption and emergence of meaningful applications have opened up a huge new market, and the pursuit of that market is pushing the state of the industry forward.

Just in time too, because enterprise spending growth has shown no meaningful increase.
/p>

Participate: 0 Comments | Trackback

IBDN Under the Radar

by eleanor on @ 4:04 pm in Venture & Startup   ++ Participate: 0 Comments | Trackback

Chip Chatter - Consumer & Converged Devices

by eleanor on @ 1:57 pm in Enterprise IT | Life-Culture-Play   ++ Participate: 0 Comments | Trackback

Open vs. closed approaches of carriers, BREW vs Java

by eleanor on 28 Nov 2004 @ 11:32 pm in Mobility   ++ Participate: 0 Comments | Trackback

SBC’s Chair discusses intent to offer integrated cable, cellular, wireline service

by eleanor on 26 Nov 2004 @ 9:16 pm in Emergent | Mobility   ++ Participate: 0 Comments | Trackback

Intel assisting Asian OEMs with support for Linux installs for desktop machines

by eleanor on @ 6:17 pm in Open Source   ++ Participate: 1 Comment | Trackback

Mozilla-based browser Firefox off to strong start

by eleanor on 24 Nov 2004 @ 11:29 am in Emergent   ++ Participate: 0 Comments | Trackback

Perils and travails of social networking

by eleanor on 23 Nov 2004 @ 3:08 pm in Emergent   ++ Participate: 3 Comments | Trackback

Solaris 10 on x86 - critical to Sun’s continued success

by eleanor on @ 1:23 pm in Enterprise IT   ++ Participate: 0 Comments | Trackback

Institute for the Future report on location based services

by eleanor on 22 Nov 2004 @ 4:47 pm in Emergent | Mobility   ++ Participate: 0 Comments | Trackback

Future Salon presents Doug Englebart, inventor of the mouse

by eleanor on @ 1:13 pm in Emergent   ++ Participate: 0 Comments | Trackback

Computer History Museum and Computer Reseller News events

by eleanor on 17 Nov 2004 @ 8:05 am in Events & Happenings   ++ Participate: 2 Comments | Trackback

Churchill Club event around Wine

by eleanor on 16 Nov 2004 @ 5:51 pm in Events & Happenings   ++ Participate: 0 Comments | Trackback

Open Source projects gaining adoption

by eleanor on @ 1:44 pm in Open Source   ++ Participate: 0 Comments | Trackback

NorcalBMA Product Marketing/Management Roundtable – breakfast meeting on Blogging and RSS

by eleanor on @ 10:04 am in Events & Happenings | Emergent   ++ Participate: 0 Comments | Trackback

Update on IBM Workplace

by eleanor on 15 Nov 2004 @ 9:27 pm in Enterprise IT   ++ Participate: 0 Comments | Trackback

Microsoft takes stake in ADFS-enabling startup

by eleanor on @ 9:13 pm in Enterprise IT   ++ Participate: 0 Comments | Trackback

Novell’s leadership carries open source pedigree

by eleanor on @ 9:04 pm in Open Source   ++ Participate: 0 Comments | Trackback

Novell proclaims intent to back open source with patent arsenal

by eleanor on @ 4:57 pm in Open Source   ++ Participate: 0 Comments | Trackback

Novell releases Linux Desktop 9 as competitor to Microsoft Office

by eleanor on @ 4:20 pm in Open Source   ++ Participate: 0 Comments | Trackback
  • Recently modified posts
    • Last day of ciccadas, hummingbirds, and fighting with blue jays
    • Finally, the Amazon Darknet review
    • OpenOffice 1.1.4: motivation for switching and review
    • Viral marketing movie preview for bloggers tonight "Yes"
    • Mac moves to Intel as the Windows tax grows heavier
    • Fun with the thinking man's drinkers
    • Notes from Stanford US-Asia lecture with Prahalad and Barker
    • Blog as narrative: Nature speculates on flu crisis
  • Recent comments
    • propecia online on "Home networking: ..."
    • Hydrocodone. on "Wal-Mart RFID pilot:..."
    • Hydrocodone. on "Last geek dinner..."
    • Hydrocodone. on "Titans Intel and..."
    • Hydrocodone. on "SCO-Linux copyright battle..."
  • View by category
    • Datapoints (23)
    • Emergent (82)
    • Enterprise IT (49)
    • Events & Happenings (48)
    • Geek (50)
    • Life-Culture-Play (35)
    • Mobility (36)
    • Open Source (22)
    • Strategy-Marketing (53)
    • Toys, Tips, & Tricks (14)
    • Venture & Startup (8)
  • Archives
    • January 2006
    • June 2005
    • May 2005
    • April 2005
    • March 2005
    • February 2005
    • January 2005
    • December 2004
    • November 2004
    • October 2004
    • September 2004
    • August 2004
    • April 2004
    • March 2004
    • February 2004
    • January 2004
    • December 2003
    • November 2003
    • September 2003
    • August 2003


Creative Commons License This work is licensed under a Creative Commons License

EllementK is proudly powered by WordPress - RSS Entries and Comments.