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Viral marketing movie preview for bloggers tonight “Yes”

So, I’m pre-posting on this so in case there’s anyone out there that’s interested and doesn’t already know.

Mark Pincus, Marc Canter and Tom Luddy are trying their hands at viralizing an independent movie with Joan Allen (what an interesting forehead she has!) and Sam Neill called Yes in SF by SBC park at 6pm tonight.

An interesting marketing challenge, since the film’s name, Yes, is such an ubiquitous part of speech. That makes it a hard word to viralize, not quite as easy to pickup on as, say, Sideways is when it’s being debated at the next table. Let’s hope that the text based aggregation of getting bloggers and other cool kids to write about it will help.

I am signed up, but am probably not headed back up to SF since we were there all day yesterday for the KRON blogger meet up. I’ve got a bunch of posts to get up, and have the hankering to play with my WordPress install.

So if you’re in SF tonight, jot your name down on the evite, join the crew, watch the film, drink the kool-aid and then faithfully blog.

It’s curious to note that despite signing up and somewhat committing to attend, it’s only now, while searching for a link for you faithful readers, that I bother to get more info about the plot of the movie. Mark’s posts and the Evite just mention Joan and Sally Potter, no Sam Neill: I wonder who the customers of this project are ultimately? Are reputation effects of Sally and Joan enough to carry the film with no further info, or do bloggers just like a party and special sneak preview treatment?

It’s probably a great opportunity: I missed seeing Primer at both Gnomedex and Defcon last year, and haven’t caught up with it since. And that’s been my loss.
Tags - “Yes” film