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Prahalad at Stanford: “Changing Lifestyles in Asian Countries: Opportunities for Entrepreneurs”

So much of our work here is about geekery targeted to “people like us”. Unashamedly alpha geek though I am, I’d be a fool to ignore the huge emerging markets of the “rest of the world”. I do though, often enough.

Fortunately around here you can get a dose of fresh opportunity. The equation global development -> rising standards of living -> profit works even for those uninterested in changing world.

Stanford’s US-ASIA Technology Management Center (home of lots of interesting free seminars) is having in esteemed strategist and professor CK Prahalad (U of Michigan & required bskool reading) and Jonathan Barker, Managing Principal, Longbridge Capital (behold, the zero info website!) in to talk about what we should be thinking about.

I primarily associate Prof Prahalad with things like “Resource Based View” and moving-pawns-around-the-board type Strategy, but his new book, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (not read) addresses these issues.

We should heed the call of the wider world.

Next Tuesday, 31 May from 4:15-5:30pm at Skilling Engineering Auditorium at Stanford.