ellementK: (ĕll'ǝ-mǝnt-kā)
noun - A fundamental, essential, or irreducible constituent of a composite entity. Middle English, from Old French, from Latin About Eleanor Kruszewski: I'm known variously as Eleanor or Elle. My last name is like that coach from Duke - kru-shef-ski. Based in Menlo Park, CA, I work for Yahoo! in their Developer Network. The easiest description of what I do is the MBA shin kicker, handling community, marketing, commercial programs and sundry backend stuff. Disclaimer: I've done big corps, midcorps, and startups, so I overstate and oversimplify as much as anyone else. These opinions are my own, not my employer's. |
« A word to Tbird early adopters - upgrade to 1.2 | Main | Adobe+Macromedia: common cause in graphics & mobile, but where’s the blog platform » BMA Prod Mgmt/Mktng Breakfast Roundtable on PMM in an Always-On WorldHeh - I really should have done this earlier, but it’s been “get my elderly dad’s finances and taxes in order” week. This month’s roundtable is — just that — a real roundtable. We’re going to come together to discuss the good-bad-ugly of product work in this age of constant connectivity. We’ll talk about marketing, customer support, requirements gathering, and pr - all issues that swirl together when you’re a company that’s fielding products today. We’ll talk about blogs - not in a how to blog for your company sense, but in a how to mine all this chatter to capture what’s going on in your segment and in the minds of your customers. We’ll discuss a bit about how to tap into what’s being said via tools, but I’d like the emphasis to be on integrating the power of the blogosphere into how we do our work as product folks. We’ll look past simply tracking what’s said about your company’s products to discuss how we can participate to shape the market and dig into the conversations themselves to gain product and marketing ideas. In many areas, we’re seeing collaborative product development, as users are proposing important enhancements directly or - more subtly - posting their thoughts on what they want to see from some enterprising provider. This is the true value of the blogosphere for product development - a low cost way to run betas, test out ideas, solicit/discover feedback, reach out to early adopters, and — lastly — create buzz. Tumble out of bed and come wake up with us. The coffee is on the table, and the decaf is strangely tastier than the regular.
Update - Well, hitting “publish” was touch premature, but no major changes, just added a link to Scott’s directions. Time to be done with this anyway! |
|
|
EllementK is proudly powered by WordPress - RSS Entries and Comments. |
||
