ellementK: (ĕll'ǝ-mǝnt-kā)
noun - A fundamental, essential, or irreducible constituent of a composite entity. Middle English, from Old French, from Latin About Eleanor Kruszewski: I'm known variously as Eleanor or Elle. My last name is like that coach from Duke - kru-shef-ski. Based in Menlo Park, CA, I work for Yahoo! in their Developer Network. The easiest description of what I do is the MBA shin kicker, handling community, marketing, commercial programs and sundry backend stuff. Disclaimer: I've done big corps, midcorps, and startups, so I overstate and oversimplify as much as anyone else. These opinions are my own, not my employer's. |
« Sprint/Nextel Match Continues US Wireless Carrier Consolidation | Main | Google V. Microsoft outlooked in MIT’s Technology Review » Changing face of influence marketingThis piece from The New York Times Magazine last weekend on changing techniques in marketing is worth reading because it very much blends with the more commercial ways blogs and bloggers are being exploited as sources of trusted referrals. Whether it’s Joi Ito commenting on a custom headset the vendor made for him (which he got to try at no cost - and I would guess, with no smear on his character - that probably ended up keeping), or Eric Rice who now has a section called Paid to Blog on his blog, influential bloggers are increasingly seen as highly effective marketing media. |
|
|
EllementK is proudly powered by WordPress - RSS Entries and Comments. |
||
