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Taking a critical look at market and technology development around the enterprise space.

ellementK: (ĕll'ǝ-mǝnt-kā) noun - A fundamental, essential, or irreducible constituent of a composite entity. Middle English, from Old French, from Latin elementum. In this case, also related to the modern French mentir, to lie. (adapted from Dictionary.com)

About Eleanor Kruszewski: I'm known variously as Eleanor or Elle. My last name is like that coach from Duke - kru-shef-ski.

Based in Menlo Park, CA, I work for Yahoo! in their Developer Network. The easiest description of what I do is the MBA shin kicker, handling community, marketing, commercial programs and sundry backend stuff.

Disclaimer: I've done big corps, midcorps, and startups, so I overstate and oversimplify as much as anyone else. These opinions are my own, not my employer's.

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Immersive, mobile, interactive… marketing?

Looking at the increasing intersection betweeen online entertainment, interactivity and mobility, this article from Wired about the fringe game I Love Bees gives some detail on a blend of marketing and gaming that might be the future of gameplay.

I Love Bees’ lead designers said they were hired by Microsoft to make the game as part of the overall marketing push for Halo 2. But they, too, argue that I Love Bees stands entirely on its own.

“We’re building a very different part of that world,” said Puppetmaster 2. “In some cases, we’re trying to recreate Casablanca with six main characters living their lives in the shadow of the events that are bearing down on them.”

It sounds to me like the future of Gibson’s arties and movies like eXistenZ is now.

This entry was posted on Wednesday, October 20th, 2004 at 10:15 am and is filed under Emergent, Strategy-Marketing, Mobility, Life-Culture-Play.

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