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Taking a critical look at market and technology development around the enterprise space.

ellementK: (ĕll'ǝ-mǝnt-kā) noun - A fundamental, essential, or irreducible constituent of a composite entity. Middle English, from Old French, from Latin elementum. In this case, also related to the modern French mentir, to lie. (adapted from Dictionary.com)

About Eleanor Kruszewski: I'm known variously as Eleanor or Elle. My last name is like that coach from Duke - kru-shef-ski.

Based in Menlo Park, CA, I work for Yahoo! in their Developer Network. The easiest description of what I do is the MBA shin kicker, handling community, marketing, commercial programs and sundry backend stuff.

Disclaimer: I've done big corps, midcorps, and startups, so I overstate and oversimplify as much as anyone else. These opinions are my own, not my employer's.

« Overview of changing IT Services hiring   |   Main   |   Enterprise-Asset-Management: forecast for growth »

“Adaptive Enterprise” campaign to make way for “Grid” campaign?

HP’s Adaptive Enterprise marketing is something I haven’t thought to be very keen: very vague and short on specific business benefits. CNET News.com reports
that “Hewlett-Packard on Tuesday tried to revitalize its sagging data storage division by announcing new products and plans centered on the idea of a storage ‘grid.’” Whether and how this will relate, supercede, or co-exist with the push around Adaptive Enterprise will play out over the next few months.

This entry was posted on Wednesday, September 15th, 2004 at 10:52 am and is filed under Emergent.

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