ellementK: (ĕll'ǝ-mǝnt-kā)
noun - A fundamental, essential, or irreducible constituent of a composite entity. Middle English, from Old French, from Latin About Eleanor Kruszewski: I'm known variously as Eleanor or Elle. My last name is like that coach from Duke - kru-shef-ski. Based in Menlo Park, CA, I work for Yahoo! in their Developer Network. The easiest description of what I do is the MBA shin kicker, handling community, marketing, commercial programs and sundry backend stuff. Disclaimer: I've done big corps, midcorps, and startups, so I overstate and oversimplify as much as anyone else. These opinions are my own, not my employer's. |
« Fortune on Enron | Main | More on climate theory » Strategy, scenario planning applied to global warmingDavid Stipp writes in Fortune that the Department of Defense is applying scenario planning to brainstorm responses to a horrific possibility, an extreme drop in climate that would kick off a mini-ice age. The gist is that global warming has begin to impact oceanic currents that flow up from warmer climes and help moderate the temperature in northern areas such as Great Britain. Without those currents, colder weather would move to dominate what are now temperate zones, leading to great costs in fuel and reduced food production. The DOD brought in famed expert in scenario planning, Peter Schwartz, whose work for Royal Dutch/Shell in the 1970s saw them ready with responses to the oil shocks of that decade.
This is interesting from several angles, not the least it’s potential to impact business and economic conditions worldwide. A situation as drastic as this certainly calls for divergent thinking. While this may be either (or both) far off or far-fetched, it provides a worthy platform for speculative analysis. |
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