EllementK » Blog Archive » Offshoring, view from BusinessWeek

Taking a critical look at market and technology development around the enterprise space.

ellementK: (ĕll'ǝ-mǝnt-kā) noun - A fundamental, essential, or irreducible constituent of a composite entity. Middle English, from Old French, from Latin `elementum`. In this case, also related to the modern French `mentir`, to lie. (adapted from Dictionary.com)
About Eleanor Kruszewski: I'm known variously as Eleanor or Elle. My last name is like that coach from Duke - kru-shef-ski.
Based in Menlo Park, CA, I work for Yahoo! in their Developer Network. The easiest description of what I do is the MBA shin kicker, handling community, marketing, commercial programs and sundry backend stuff.
Disclaimer: I've done big corps, midcorps, and startups, so I overstate and oversimplify as much as anyone else. These opinions are my own, not my employer's.

Two articles on outsourcing from BusinessWeek, just further tracking the issue:

The cover story for December 8, 2003, The Rise Of India, about GE’s Technology Research Center in Bangalore.

A commentary piece by Pete Engardio,
Corporate America’s Silent Partner: India from December 15, 2003.

This is starting to feel like the 1980s with Japan……

This entry was posted on Friday, December 19th, 2003 at 6:40 pm and is filed under Strategy-Marketing.

You can follow any responses to this entry through the RSS 2.0 feed.

You can leave a response below, or trackback from your own site.

This work is licensed under a Creative Commons License

EllementK is proudly powered by WordPress - RSS Entries and Comments.