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Taking a critical look at market and technology development around the enterprise space.

ellementK: (ĕll'ǝ-mǝnt-kā) noun - A fundamental, essential, or irreducible constituent of a composite entity. Middle English, from Old French, from Latin elementum. In this case, also related to the modern French mentir, to lie. (adapted from Dictionary.com)

About Eleanor Kruszewski: I'm known variously as Eleanor or Elle. My last name is like that coach from Duke - kru-shef-ski.

Based in Menlo Park, CA, I work for Yahoo! in their Developer Network. The easiest description of what I do is the MBA shin kicker, handling community, marketing, commercial programs and sundry backend stuff.

Disclaimer: I've done big corps, midcorps, and startups, so I overstate and oversimplify as much as anyone else. These opinions are my own, not my employer's.

« Nervous about RFID? EZ-Pass does it already   |   Main   |   Summary of the Year in Ideas, 2003, from The New York Times Magazine »

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This guarantees to be joked into oblivion, but it’s a good reminder, and no doubt, I’ll wonder where it came from later.
The New York Times Magazine cites an essay by information theorist and author Edward Tufte which first drew attention to the rather remarkable claim that endless, detailed powerpoint presentations are indeed mind-numbingly boring.

” In August, the Columbia Accident Investigation Board at NASA released Volume 1 of its report on why the space shuttle crashed. As expected, the ship’s foam insulation was the main cause of the disaster. But the board also fingered another unusual culprit: PowerPoint, Microsoft’s well-known ‘’slideware”

It’s a very good reminder to ensure that the purpose of a presentation is not art, or completed assignment, it is to communicate information, which takes tuning.

Source: NYTimes.com Abstract. Full article is available for purchase from NYTimes.

This entry was posted on Monday, December 15th, 2003 at 10:02 am and is filed under Datapoints.

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