ellementK: (ĕll'ǝ-mǝnt-kā)
noun - A fundamental, essential, or irreducible constituent of a composite entity. Middle English, from Old French, from Latin About Eleanor Kruszewski: I'm known variously as Eleanor or Elle. My last name is like that coach from Duke - kru-shef-ski. Based in Menlo Park, CA, I work for Yahoo! in their Developer Network. The easiest description of what I do is the MBA shin kicker, handling community, marketing, commercial programs and sundry backend stuff. Disclaimer: I've done big corps, midcorps, and startups, so I overstate and oversimplify as much as anyone else. These opinions are my own, not my employer's. |
« Open Source SW development process | Main | Submit to our presentation » Nervous about RFID? EZ-Pass does it alreadyIn discussing the emerging applications for RFID (Radio Frequency ID) tags, privacy concerns inevitably come up. Huge value exists in the supply chain for rfid tags, but you can bet that marketers salivate over the sort of Minority Report targeted marketing that could gather customer info via passive scans. The backlash is real, and in some ways, justified. However, retail purchases could easily be run through a machine to deactivate (burn off) their tags, rendering them useless.
And here’s an example for the libertarians among us:
I hate mindlessly mouthing quotes, but Scott McNealy’s “get over it” comes unbidden to mind. Source: originally an AP story, which seems now preserved only on blogs (updated 2/10/2004). See this blog (since their is so basic, you must scroll down or search to the entry for Dec 14, 2003) . The original title of the article was “E-ZPass Card an Investigative Tool” from THE ASSOCIATED PRESS, 12/12/2003. Scott McNealy quote from the 1999 Jini launch is discussed here |
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