MBA with +10 years experience building new businesses in market leaders & early-stage startups. Highly skilled liaison leading cross-functional teams to collaboratively deliver innovative products. Seeking dynamic team-oriented culture that values excellence, supports new projects & rewards results.

• Multidisciplinary perspective with ability to envision, capture, build and deliver the whole product.
• Gather, prioritize & track use cases & requirements to create roadmaps & business plans.
• Create, tune & manage effective development process, schedules & iterative releases.
• Drive collaborative development, messaging, launch & product positioning and evolution.
• Strong grasp of enterprise IT & Internet software stacks with focus on dependencies, trade offs & iteration.
• Experienced balancing use cases, systems & architectures to create compelling customer experiences.
• Skilled at clarifying issues to solicit & generate effective cross-functional solutions.
• Customer-focused approach to engage target audiences & stakeholders across roles (executive, user, developer, partner, influencer, VC, analyst) to strengthen relationships, sales and ecosystem.

Director Product Management, Mashery, Inc., San Francisco, CA - 9.2006 to 1.2007

• Joined angel-funded startup to speed development & crystallize product offering, a hosted platform powering developer communities to allow clients to manage and monetize access to web services and data by 3rd party developers.
• Drove scheduling & led team of 3-14 to successfully hit aggressive launch. Adjusted feature set, functionality & dependencies to delive basic service in 10 weeks including design, docs & testing.
• Adapted to feature delays resulting from ambitious engineering choices (integration of Amazon's EC2 & S3 Web Services for virtualized processing & storage, first production use of a new PHP framework SOLAR & deployment of a custom high performance proxy using lighthttpd).
• Voice of the customer for clients publishing web services, application developers & end users.
• Oversaw implementation and usability of integrated community tools, reporting and user profiles.
• Specified functionality for access control system, tracking, key issuance, reporting and billing.
• Worked with counsel to write privacy policy & terms of service documents, as well as client templates to aid web service providers in adopting responsible and developer-friendly terms.

Program Manager, Yahoo Developer Network, Sunnyvale, CA - 6.2005 to 8.2006

• Founding team member working to share Yahoo technology with external developers via APIs & web services. Evangelized internally to create a robust open web platform & externally for adoption.
• Partnered with engineering to develop infrastructure to monitor usage, uptime & capacity planning.
• Engaged with community, innovators and influencers. Monitored community growth and activity.
• Worked with product, business development & legal to implement policies & technologies balancing corporate interests with needs of developer community.
• Documented developer use cases to distill customer requirements & propose system to flexibly track, limit & charge for usage including architecture, migration plans & engineering resources.
• Drove & supported product groups' efforts to support, extend & secure their web services.
• Championed requests from startups using web services in commercial & high volume applications after vetting for innovative value & competitive risk. Escalated production issues & feature requests.

Market Research, NEC Corp., Santa Clara, CA - 3.2004 to 3.2005

• Analyzed enterprise IT & emerging technology markets to support new product, Board-level planning & resellers. Managed a research agenda of 21 areas for Tokyo-based teams.
• Presented on technology, applications & adoption patterns for enterprise (data center, grid/utility computing, web services/ service-oriented architecture (SOA), open source, business process outsourcing) and emerging technology (search, syndication, rich clients, mobility, thin clients).)
• Mapped enterprise IT software stack to pinpoint opportunities for corporate entities & incubated startups by reviewing players, products, market size & growth projections.
• Synthesized US technology & business practice trends into guidance for Japanese & Asian markets.
• Set agenda for emerging technologies & companies to watch and built networks of innovators, adopters & VCs to provide direct insight into emerging opportunities.

Principal, Protean Strategy, Menlo Park, CA - 3.2003 to 3.2004

• Independent consulting business helped early-stage technology startups define product & select markets. Matched client capabilities with market opportunity to clarify company, development & sales plans, drawing out technical/market assumptions, dependencies & conditionals.
• Reached out to alpha, beta & early customers, probing needs to lay out go-to-market strategy.
• Structured lightweight startup business processes to maintain focus while speeding execution.
• Sample engagements: solidified product, market focus & use cases for wireless & RFID startups; adapted pricing, sales strategy, positioning for service providers to improve margins.

Independent Study, Software Development & Programming - 4.2001-2.2004

• Undertook learning software engineering basics including operating systems, networking & core applications. Study of Perl, MySQL, Python, PHP and Ruby.
• Study of software process: requirements gathering, project management, estimation & tools.
• Experimentation with Apache, Zope, MySQL, content management systems & XML projects.

Marketing Consultant, Nelson Capital Management, Palo Alto, CA - 1.2002 to 3.2003

• Shifted boutique investment management firm's marketing strategy to wealth management services to grow client base and attract acquisition suitors. Successfully acquired by Wells Fargo in 2002.
• Managed partner referral program, client relations & events to attract & engage qualified prospects.
• Worked with integration team to transition marketing post-acquisition.

Marketing Manager, Intermedia.net, Palo Alto, CA - 10.2000 to 4.2001

• Recast positioning of application services provider (ASP) hosted Microsoft Exchange services to emphasize productivity & cost benefits.
• Halved bubble-era ad spending & focused for effectiveness by shifting target market from IT managers to owners of small-to-mid size businesses.
• Managed hyper-competitive shared web hosting product, charting price erosion. Surveyed customers to identify low-cost features address competitive gaps with stable pricing.
• Led development & launch of dedicated hosting product to target customer segments seeking higher levels of service & control, resegmenting at a higher price to grow profit margins & retention.

Market Research Manager, Financial Services Global Solutions, Xerox Corp., Rochester, NY - 4.1996-10.2000

• Commercialized custom document solutions (hardware, software & services) into modular product line. Adapted product development process to support systems integration, partnerships & services.
• Led worldwide programs to drive sales including sales support, training & events. Managed industry marketing intranet & knowledge sharing program, centralizing sales resources.
• Built powerful visual sales kits to win attention from sales force & product teams. Provided targeted regional prospect lists with data on revenue, penetration and competitive opportunities.
• Helped craft corporate reorg proposal that resulted in creation of profitable new business unit.

• MBA in Strategy & Marketing, Simon School, University of Rochester, NY (12.1999)
• BS in International Relations, magna cum laude (Econ/Poli Sci/Languages), University at Buffalo, NY (12.1995)
• Self-taught technologist through experimentation with web technologies & development frameworks, drawing in experts to help make products work better & more simply.
• Continuing study in economics, strategy & languages (French, Russian, German, Japanese).

• Product development: Situation analysis to recognize root problem & design solution. Requirements gathering & management via formal/informal product requirements documents (MRD/PRD), interface mock-ups, & tickets. Task management, scheduling & assignment. Tools include: Trac, Bugzilla & MSProject.
• Marketing: Direct engagement with prospects, customers, influencers & partners. Expert in targeted industry & functional marketing. Product positioning, launch, events/PR. Sales tools/collateral & messaging. Tools include: Adobe Creative Suite, Drupal, Google Analytics, WebTrends, Alexa.
• Strategy: Analysis of market/customer needs via segmentation, sizing, growth projections & costing to quantify business models. Creation of business plans, road maps & go-to-market plans. Tools include: top-down/bottom-up sizing, interviews/surveys, data modeling with Excel/Oracle/SQL.
• Technology: Selection & adaptation of architectures & standards to support product stability, security, extensibility & maintainability, with special attention to interfaces. Creation of security frameworks, filters & policies for abuse prevention, identity authentication & authorization.

• Business Marketing Assoc., Assoc. of Strategic Planners, Churchill Club, SVASE, SDForum, EBIG, SilcWIT, WITI, MobileMonday.